Cassie Alsup + Swanky Invitations | About
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I’m a UT Graduate and native Knoxvillian. With a Bachelor of Fine Arts in Graphic Design, I’m more than equipped to chat about your brand, strategize about your business goals and work until you (and me) are satisfied with what I produce. So let’s get started!

Skills
Advanced knowledge of WordPress, Squarespace, Clickability, Fireworks, Indesign, Photoshop, Illustrator, Word, Excel, Powerpoint
Proficient in HTML and CSS


Work Experience

Freelance Designer
January 2012-Present
I’ve worked with various businesses around Knoxville and all over the country to develop websites, branding and more. Check out my portfolio to view my work!


Digital Sales Associate for Journal Broadcast Group Knoxville / The E.W. Scripps Company (merged on 4/1/15)
January 2013-Present
I oversee the entire digital department for Journal Broadcast Group’s Knoxville market. That consists of managing content posted to 5 websites (Star1021fm.com, Hot1045.net, 931wnox.com, Q100country.com & Knoxbride.com) and their respect Facebook + Twitter pages along our Radio League app that houses our station’s streams. I design all graphics for websites, social media, station ads, station t-shirts and other marketing materials. I also manage all digital revenue and inventory of our digital products from banner ads, to streaming to app sponsorships. By accompanying account executives on sales calls, I’m able to interact with clients to ensure we’re helping them meet their goals and delivering on what we promised. I input all digital campaigns and produce affidavits to show completion. With a budget that is always on the rise, I’ve managed to exceed my yearly goals in my first year on the job and plan to continue growing revenue at the same pace.


National Writer for Journal Broadcast Group’s NowTrending.com & NashvilleEdge.com
July 2013-December 2013
I wrote and produced stories for the entertainment sites from their launch in early August of 2013. I found stories, created click-worthy galleries and helped set up and manage both site’s Facebook, Twitter and Google+ channels. All stories were posted on TV & radio station websites across the United States in 14 markets. Stories were chosen based the content’s ability to drive traffic and be of interest to our on-air personalities. From Award shows, to funny YouTube videos to coverage of school shootings, the stories were always timely, professional and were written to appeal to the masses.


Web Coordinator at Journal Broadcast Group Knoxville
January 2012-July 2013
Managed WWST, WKHT, WCYQ & WNOX’s online presence including but not limited to websites, social media, weekly newsletters, texting campaigns, banner ad creation and implementation, and designing graphics. Worked under tight deadlines to complete tasks in a fast paced environment. Juggled and prioritized multiple projects on a daily basis. Communicated with programming, sales and promotions to bridge the gap between traditional and digital. Coordinated with numerous departments to make projects work, and often managed tech’s social media and photography while at events. Primary writer for all text on the sites about events and promotions. Researched and experimented daily with Social Media including types of posts to make, and what is more likely to go viral.


Graphic Design Associate at Hanskline.com
October 2010-January 2012
Helped deal with client wants and needs. Managed multiple client’s Facebook & Twitter accounts including finding and developing content on a daily basis. Designed websites in dreamweaver using css, along with client logos, brochures & postcards.  I edited photos to be web-ready, & was in charge of scheduling client meetings and the primary contact with clients to deal with content & revisions. I was also in charge of numerous personal tasks like bank deposits, grocery shopping, event planning, home remodel coordination and travel arrangements.


Creative Director at Pink Pomegranate Home
September 2011-January 2012
Was in charge of the creative aspects of running the store digitally, including managing Facebook, Twitter, Pinterest & Blog as well as over seeing monthly design tips executed throughout the store.


Floral Associate at Cachepot
November 2010-December 2010
Hired seasonally to help make arrangements for weddings and holiday decorations as well as store merchandising.


Graphic Designer at Midlab, Inc
September 2009-July 2010
Sole designer in charge of designing labels, catalogs, brochures, flyers, taking & editing product pictures, brands upkeep.


Design Intern at The Happy Envelope
January 2009-May 2009
Responsibilities included designing thank you cards, birthday cards and the spring catalog and packaging greeting cards and wedding invitation sets for shipment.


Design Intern at the Knoxville Chamber of Commerce
May 2008- July 2008
Designed invitations, flyers, postcards and posters for different events held by the chamber.


CVS Pharmacy Shift Supervisor
February 2003- August 2009
Worked the front cash register, responsible for monetary procedures, scheduling for the entire store, and customer service procedures